Have you ever tried to hire a freelance copywriter? If not, you may be surprised at how easy it is. Just head on over to Craigslist and you can find someone who can write copy, promises internet reputation repair services, writes your content, and more. Indeed, most companies that look for these copywriters do so because they have developed a negative online reputation and want to see it improve. But it is important to know what these writers can – and can’t – do.

Can a Freelance Writer Offer Internet Reputation Repair Services?

The short answer is that, yes, they can. They are proficient at writing huge amounts of content in no time whatsoever. All they need is an angle and preferably a geographical area, and they can give you Facebook updates, press releases, Tweets, and blog entries. They can even post them in the right place for you, for a bit more money. These things are also hugely important in terms of building your online reputation, because you need a flood of positive content on the different search engines.

Things to Be Wary About

You do have to be careful, however. One of the greatest dangers about hiring a freelance writer to fix your online reputation is that they may start writing fake positive reviews, something that many have been caught doing. So much so, in fact, that people no longer trust reviews found on oDesk or Craigslist, and even Google Local and Yelp has started to come under suspicion. Doing this is in direct violation to the terms and conditions of the website. And since these writers will be working on your behalf, the only one who will be penalized if, and when, caught, is you.

The Alternative

The best thing to do is to work with a professional internet reputation repair company. Interestingly, they work together with freelance writers in order to produce the positive content needed to generate a positive buzz about your company. They do, however, vet the work that these writers do and check it themselves to make sure it is not in violation with the terms and conditions of the different sites. They are the ones who make sure that the writers don’t engage in black hat tactics, because they know what the black hat tactics are.

It also means that you don’t have to worry about facing legal actions from people, websites, or businesses who claim that you are libelous. It is not unheard of for these writers to create content that actually directly attacks your competition. This may have a huge impact in terms of your online reputation in the immediate, but once people find out that the statements were completely untrue, your reputation will be damaged, and possibly beyond repair.

So should you use freelance writers to build your online reputation? Only if you know how to and have the time to check their work meticulously. It is best to work with a professional company who will be able to perform a range of other tactics for you as well.